Apple Media Event - March 25, 2019 - "It's show time."

Apple held their Spring media event today at the Steve Jobs Theater at Apple Park in Cupertino, CA.

Today’s event was all about services… Apple News, Apple Pay, App Store and Apple TV. To help tell their story, they had many big name directors and actors join them on stage. Here is a run-down of the announcements from this morning.


10:02a Pacific - Media event kicks off with a video highlighting the plethora of Apple hardware and services

10:03a Pacific - Tim Cook takes the stage to a roaring applause

  • Good morning and welcome to the Steve Jons Theater!

  • Today’s event is all about services

  • Services allow us to enrich our lives

  • Apple services include iCloud, ApplePay, Siri, FaceTime, Apple Music and more.

  • Services have to be easy to use, uncompromising attention to detail, personal data must be private, expert curation, personalized for you, shared with your entire family


10:07 Pacific - Apple News

  • Apple News is the easiest way to consume news on your iOS device, from trusted sources

  • Apple News is the #1 news app with over 5 billion reads

  • We’re bringing magazines to Apple News

  • All-new service called Apple News+

  • We have magazines for just about every passion under the sun”, all found in a single place

  • Magazines will be available within the Apple News app

  • Currently, more than 300 magazines included in Apple News+

  • Other subscriptions also available such as Wall Street Journal and The LA Times

  • Advertisers are NOT allowed to track usage

  • Apple News+ costs $9.99/month for access to ALL content, subscriptions are available to all family members for no extra charge

  • Apple News+ is available today and the first month is FREE!

  • Apple News+ is available in the US and Canada (in English and French)


10:23a Pacific - ApplePay

  • The vision of ApplePay is to replace the traditional wallet

  • On target to surpass 10 billion transactions this year

  • By the end of 2019, ApplePay will be available in more than 40 countries

  • ApplePay to be fully supported on transit systems in Portland, Chicago and New York City

  • Today, Apple is introducing a new service called AppleCard

  • AppleCard is designed to take advantage of the power of the iPhone

  • Sign up on your iPhone and it’s available to use within minutes

  • Need help with AppleCare? Support is available via Messages

  • Reporting is much simpler and cleaner to understand

  • Every time you spend with AppleCard, you get 2% cash back (3% on iTunes) and you get it every day - this is called DailyCash

  • Apple helps to minimize interest expenses

  • AppleCard has no fees… late fees, over limit fees, usage fees… nothing.

  • Apple has partnered with Goldman Sachs and MasterCard

  • Every transaction is authenticated with TouchID or FaceID

  • Apple does NOT track what you buy, where you buy it or how much you spend

  • Physical card is made out of titanium and the name is laser engraved

  • No signature on the card

  • AppleCard will be available this Summer


10:40a Pacific - App Store

  • From day 1, the App Store is a safe way to discover new apps

  • App Store is visited by more than 500 million people each week

  • iOS has become the largest gaming platform in the world, due in part to the App Store

  • More than 1 billion people have downloaded games from the App Store

  • There are more than 300,000 games available on the App Store

  • Apple Arcade: first game subscription service

  • A single subscription gives you access to 100+ games

  • Apple Arcade is accessible on iPhone, iPod, iPad and AppleTV and games are available offline

  • Parents can manage screentime

  • Apple Arcade does NOT track user data

  • Apple Arcade will be available this Fall (pricing to come later)


10:51a Pacific - Apple TV

  • TV is more than just entertainment… it’s cultural and enriches our lives

  • With so many choices, it’s sometimes hard to know where to start

  • Today, Apple is unveiling an all-new Apple TV app

  • Over 100,000 titles are built into the Apple TV app

  • New TV experience is truly a la cart… only pay for what you want

  • Introducing the all-new Apple TV app

  • Regardless of where you get your content from, ALL content is available in the Apple TV app

  • The all-new Apple TV app will be available on Apple TV, iPad, iPhone and iPod

  • Apple TV app will be available this May via a software update

  • Apple TV app will also be available on the Mac… this Fall

  • Apple TV app will also be available on Smart TVs (Samsung, Sony, LG, etc) later this year


11:04a Pacific - Apple TV+

  • All-new service called Apple TV+

  • Great stories can change the world” because they connect us

  • Steven Spielberg takes the stage

  • Reese Witherspoon and Jennifer Aniston take the stage

  • Steve Carell takes the stage

  • Jason Momoa takes the stage

  • Kumail Nanjiano takes the stage

  • Big Bird (Sesame Street) takes the stage

  • JJ Abrams and Sara Bareilles take the stage

  • Apple TV+ will be the destination for the highest quality original content

  • Apple TV+ will be available on Apple TV and all other devices

  • Apple TV+ will be an ad-free service, and everything is downloadable

  • Apple TV+ will be available in 100+ countries

  • Apple TV+ will be available this Fall

  • Oprah Winfrey takes the stage

11:49a Pacific - Event Concludes

Posted on March 25, 2019 .