Coverage: Apple Event - September 7, 2016

Today is the day! Apple scheduled to hold this year's Fall event today, September 7, 2016 at the famous Bill Graham Civic Auditorium, located in San Francisco, CA. The BGCA has been home to some of Apple's most significant product announcements including the iPhone 6s in 2015 and the Apple II in 1977. This event shed some light on some of their flagship products, namely Apple Watch and iPhone.

Introduction & Welcome

  • Intro video with Tim Cook, James Corden and Pharrell (Carpool Karaoke style)
  • Tim Cook takes the stage
  • 17+ million Apple Music subscribers
  • Apple Music Festival begins on September 18 (10th Anniversary)
  • 140+ billion apps have been downloaded form the App Store with 106% YoY growth
  • 500,000+ games available on the App Store
  • Mario (Nintendo) is now on the App Store!
  • Brand new Nintendo game ("Super Mario Run") coming to iOS
  • ConnectED is an Apple initiative focused on education
  • All 114 ConnectED schools will be up and running this Fall with iPads and other Apple hardware/software in hand
  • "Everyone Can Code" is the cornerstone of ConnectED which teaches children how to program using Swift and Swift Playground
  • "iWork (Pages, Keynote and Numbers) is all about making beautiful and engaging documents"
  • Today, Apple is announcing iWork real-time collaboration

Apple Watch

  • Starting shipping the Apple Watch 18 months ago
  • Apple Watch is now the #2 watch brand in the world, second to Rolex
  • Top-selling smart watch
  • Survey shows the Apple Watch is #1 in customer satisfaction
  • Jeff Williams takes the stage
  • "watchOS 3 is packed with new features"
  • PokΓ©mon Go now available on Apple Watch
  • Apple Watch Series 2 looks the same but is now "swimproof" (water resistant 50 meters)
  • After a water-based workout, the speaker itself will eject the water from inside
  • Two new workouts... Pool Swim and Open Water Swim
  • New 2nd-gen "system in a package" inside, including a dual-core process (50% faster) and new GPU (2x performance)
  • Display on Apple Watch Series 2 is 2x brighter (1000 nits)
  • Apple Watch Series 2 now includes built-in GPS
  • Three styles available: stainless steel, aluminum and a brand new ceramic (pearl-like shine)
  • New Hermes bands also available
  • Apple Watch Series 2 will be especially great for runners
  • Apple has partnered with Nike for a Nike-branded style (including band) and additional apps
  • Nike+ Apple Watch is available in 4 colors/styles, designed to be the perfect fitness companion
  • Apple Watch is available for pre-order on September 09
  • Apple Watch is available in stores on September 13 (Nike+ available late October)
  • Prices start at $369
  • Original Apple Watch (Series 1) now available with dual-core processor and starts at $269


  • Tim Cook announces that Apple has sold more than 1 billion iPhones
  • "iOS 10is our biggest iOS release ever, jam-packed with new features"
  • This is a huge opportunity for home automation (HomeKit)
  • "The world's most advanced mobile Operating System deserves the world's most advanced iPhone"
  • iPhone 7 has a gorgeous new design
  • Phil Schiller takes the stage
  • 10 major features of iPhone 7...
  • 1) all-new refined design with two new colors: jet black (glossy) and black (mate)
  • 2) re-engineered Home button... force-sensitive and Taptic feedback-enabled
  • 3) new enclosure in iPhone 7 are water- and dust-resistant (IP67 protection standard)
  • 4) new camera system includes F1.8 aperture, 12 megapixel sensor (60% faster), image stabilization on all models and revamped TrueTone flash (with light flicker sensor). Image processor runs through 100 million operations in under 25 milliseconds. New 7 megapixel FaceTime camera. iPhone 7 Plus includes a second rear camera: one is wide-angle and one is telephoto, makes for great zoomed photography.
  • 5) 25% brighter Retina display on iPhone 7 and iPhone 7 Plus. New version of Instagram (available later this year) takes advantage of new screen and haptic feedback, allowing you to feel the zoom.
  • 6) Audio: iPhone 7 and 7 Plus now features stereo speakers (one at top, one at bottom) putting out twice the volume.
  • 7) No more headphone jack. There are over 900 million Lightening connector devices available. EarPods are now Lightening-connected (Lightening-to-headphone jack included with every iPhone 7).
  • 8) Apple has developed "AirPods", wireless EarPods. Infrared sensors detect when they are in your ear, only playing when you are listening. Up to 5 hours of listening on a single charge.
  • 9) Apple rolls out ApplePay and transit in Japan, coming later this year
  • 10) iPhone 7 and 7 Plus features new A10 Fusion 64-bit, quad-core processor. 2 cores are for high-intensity use and 2 cores are for high-efficiency use.
  • Battery life is improved... 14/15 hours on wireless and 12/13 hours on LTE (average of 2 hours/day longer than iPhone 6s/6s Plus)
  • iPhone 7 and 7 Plus is available for pre-order on September 09
  • iPhone 7 and 7 Plus is available in stores on September 16
  • Pricing for iPhone 7 starts at $649 (available in 32 GB, 128 GB and 256 GB)
  • Pricing for iPhone 7 Plus starts at $769 (available in 32 GB, 128 GB and 256 GB)
  • iOS 10 available on September 13
  • AirPods ship in late October for $159

That's all, folks! To view the2-hour Apple event in its entirety, visit

Posted on September 7, 2016 .