Indispensable Mac App: NoteBurner M4V Converter Pro

When it comes to multimedia content, it’s easy to find yourself making a significant investment. iTunes alone can make a sizable dent in your monthly credit card statement if you aren’t careful. It’s not necessarily a bad thing (it’s relative, I know)… there’s a lot of really good content available these days (movies, TV Shows, apps, books, etc).

My current multimedia system is, in my mind, nearly perfect (more info here). It also happens to use a lot of Apple technology (iTunes, Apple TVs, Airport Extreme, etc). I also download a lot of my content from iTunes. It’s a great service, good pricing and a massive library to choose from (especially newer content). As with all technology, however, there may be a time when Apple falls short of my high expectations and someone else introduces better technology. With the vast majority of my content being tied to Apple technology, one would ordinarily be worried that the content would no longer be viewable if a change were made. That’s why I use “NoteBurner M4V Converter Plus”.

NoteBurner is a Mac app that reads your iTunes library then converts your video content (originally in a protected, proprietary format) into a format that can be used with any standard video device. As it converts your video, it also removes the DRM (Digital Rights Management) that is embedded in the video. This DRM is what prevents you from sharing your video content with others illegally.

Note: I do not condone or encourage the act of illegally sharing or otherwise distributing audio or video content with others. Doing so is a federal offense, punishable by federal law.

The time that it takes to convert a video depends on the length of the original content as well as your hardware. The average Hollywood film on my SSD-based MacBook Pro takes about 30 minutes to convert. When it’s done, I will have one of several formats, depending on the format I chose before converting the video (.MOV, .MP4, etc).

There are two versions of NoteBurner available. NoteBurner M4V Converter ($40) allows you to convert video content that has been purchased from the iTunes store. NoteBurner M4V Converter Plus ($50) allows you to convert video content that has been purchased or rented from the iTunes store.

When I purchase video content (movies and TV Shows) from the iTunes Store, I have a standard procedure that I follow every time. That process looks like this:

  1. Purchase and download the video
  2. Copy the video files(s) to an external Drobo for archival reasons
  3. Convert the video using NoteBurner
  4. Copy the converted file to an external Drobo for archival reasons

Following this procedure each time ensures that A) I have a good copy of the original file (storage for my iTunes library is not infinite) and B) I have a good copy of my content in a format that is generic and usable on any device. This creates a worry-free environment that could allow me to migrate to any device/technology at any time.

These are some of the reasons why I highly recommend NoteBurner M4V Converter Plus.

Posted on April 11, 2014 and filed under Apple TV, Mac, Opinion.