Summary of Apple's September 2013 iPhone Announcement

Apple held their much-anticiapted iPhone announcement this morning from their very own Town Hall, located at Apple HQ in Cupertino, CA. The event began at 10:00a Pacific and concluded at 11:15a Pacific. Below is a summary of the announcements made at today's event: 


  • Tim Cook takes the stage and acknowledges that the event was live-streamed to Beijing, Tokyo and Berlin (three emerging iPhone markets).
  • Tim reminds us that the iTunes Festival is going strong during the month of September, available for free via Apple TV, iPhone, iPad or iTunes.
  • 700 Million iOS devies sold to date
  • "This month, we've been hard at work completing iOS 7

iOS 7

  • Craig Federighi takes the stage
  • Describes parallax & layers of Control/Notification Center and routes "edge to edge design with precise typography"
  • New ringtones, new multitasking view, new Safari, major Siri improvements
  • New timeline view in the Camera Roll allows you to easily and quickly find photos
  • iTunes Radio is "the best way to experience and discover new music
  • Available for iPhone 4S and newer
  • iOS 7 to be available on September 18 for free for iPhone and iPad

iWork & iLife

  • Tim Cook takes the stage
  •  "Keynote, Pages and Numbers is an incredible way to create content"
  • Keynote, Pages, Numbers, iPhoto and iMovie will be available for free on all new iOS device purchases

iPhone Update

  • Phil Schiller takes the stage
  • There will be two new designs (iPhone 5c and iPhone 5s), replacing the iPhone 5
  • The iPhone 4s 8 GB model will still be available (for free, with most carriers) 

iPhone 5c

  • Available in green, white, blue, red and yellow
  • The entire back will be made of one solid piece of a silicon rubber material
  •  "When you hold the iPhone 5c for the first time, you will be blown away"
  • Display will be a 4" Retina display
  • Will have an 8 MegaPixel rear camera
  • Will have an improved front-facing (FaceTime) camera
  • Pricing with 2-year contract: 16 GB ($99), 32 GB ($199)
  • Cases will be available for $29
  • Pre-orders will be available September 13, available in-store on September 20

iPhone 5s

  • "Packed with incredible new features"
  • Available in silver, gold and slate (space grey)
  •  "System-on-a-chip" A7 processor now 64-bit (1 Billion transistors), "first ever on a smartphone"
  • Apple's iOS apps will be 64-bit going forward
  • Up to 2X faster with graphics (40X faster than the original iPhone)
  • OpenGL ES 3.0, up to 56X faster graphics performance than the original iPhone
  • New M7 component, motion coprocessor which detects motion without waking the phone up
  • Battery life: "equal to or greater than the iPhone 5" (10 hours 3G talk time) 
  • New camera system (5-element lens, f/2.2 aperture, 15% larger active sensor, 1.5 micron pixel size)
  • Improved dual-LED flash ("true tone flash") for more accurate color balancing, using multi-color (one cool, one warm)
  • New burst mode takes 10 photos/second by pressing & holding the shutter button
  • New 120fps slow motion feature at 720p
  • Researchers show that 50% iPhone users don't use passcodes
  • New "Touch ID" feature is a touch-capacitive fingerprint sensor built in to the home button
  • Touch ID sensor is 170 microns thin with a 500ppi resolution with 360 degree readability
  • "Can simply touch the home button to unlock your iPhone
  • Can use Touch ID for unlocking iPhone as well as commerce (iTunes Store, etc) 
  • Touch ID can handle multiple fingerprints
  • Fingerprint data accessible only to sensor, not stored on sensor or backed up to iCloud, not available to other software
  • Pricing with 2-year contract: 16 GB ($199), 32 GB ($299), 64 GB ($399)
  • New leather cases, available in five colors, each costing $39
  • Available in-store and for order on September 20 

Shortly after the conclusion of the event, Apple updated their site to include several marketing videos and a plethora of technical information and imagery. The keynote is also available in its entirety. You can watch it here

Posted on September 10, 2013 and filed under Opinion, iPhone, iOS.