Recap of Apple's October 22nd Event

Apple held their much-anticipated product announcement event this morning in San Francisco's Yerba Buena Center for the Arts this morning. As expected, the event had a lot to do with iPad. It also had a lot to do with other products (MacBook Pro, Mac Pro, OS X Mavericks, and more). All in all, it was a great event with a lot of great things happening.

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Although Apple streamed the event live via Apple TV and iTunes (OS X and iOS), not everyone had the time to watch the full 90-minute event. For those (and others who want another dose of excitement), here is a quick recap of today's announcement:


  • Tim Cook takes the stage
  • Introduces the event by playing a video re: Apple's quality and attention to detail
  • Reviews success of recent iPhone 5s and 5c launch, "Biggest iPhone launch ever"
  • iOS 7 a "bold new redesign"
  • 5 days after its launch, 200 million devices were running iOS 7
  • Currently, 64% of iOS devices running iOS 7
  • Over 20 million users listening to iTunes Radio
  • Over 1 billion apps available on the App Store
  • "Our goal is to build computers that people love to use"
  • "Our competition is confused"

OS X Mavericks

  • Craig Federighi takes the stage
  • "OS X Mavericks is a doozy"
  • Mavericks allows you to get more out of your hardware (battery, CPU, GPU, etc)
  • Simply installing Mavericks will increase your batter life by up to 90 minutes
  • "Compressed memory" vastly improves your RAM usage
  • Enhanced notifications, new social features in Safari, Finder tags, etc.
  • Mavericks now has Maps and iBooks (to match IOS)
  • Push notifications in Safari
  • OS X Mavericks is FREE!!


  • Phil Schiller takes the stage
  • The MacBook Pro is the "best reviewed laptop ever made"
  • Major updates to both 13" and 15" MacBook Pro with Retina
  • 3.46 pounds for the 13" MacBook pro, and 0.71 inches thin
  • 13" MacBook Pro powered by the new Haswell processor
  • 15" MacBook Pro powered by the new Crystalwell processor
  • Up to 9 hours of battery life on the 13" MacBook Pro
  • MacBook Pros now include 802.11ac
  • New 13" MacBook Pro starting at $1,299
  • New 15" MacBook Pro starting at $1,999
  • Available today

Mac Pro

  • The Mac Pro "is the future of the desktop"
  • Xeon E5 processor (up to 12 cores)
  • 1866 MHz DDR3 memory (up to 64 GB)
  • Comes standard with two AMD FirePro graphics cards (up to 12 GB VRAM)
  • Configurable with up to 1 TB of internal SSD storage
  • Features Thunderbolt 2 ports (supporting up to 6 devices per port)
  • Final Cut Pro X and Aperture designed to take advantage of new Mac Pro hardware
  • Price will start at $2,999
  • Available in December
  • Assembled in the USA

iLife & iWork

  • Eddy Cue takes the stage
  • "Our apps teams have been very busy"
  • Brand new versions of all creative iLife apps (iMovie, iPhoto and Garageband)
  • PhotoBooks now available for iPad
  • iMovie has been completely redesigned
  • iMovie for iPad will bring desktop-class effects to your iPad
  • Many new features in the desktop version of iMovie
  • All-new-look for Garageband for iPad
  • "Drummer": a new automated music-making system in GarageBand
  • iLife updates available today for free
  • iWork has also been redesigned, from the ground up
  • Full file-compatibility in iWork between devices (OS X and iOS)
  • Keynote features some incredible new animations and transitions
  • All transitions updated with more accurate physics calculations
  • New "Share Link via iCloud" feature makes sharing a breeze
  • iWork for iCloud now includes incredible collaboration features
  • New iLife and iWork... incredible updates
  • iWork FREE!!
  • Available today


  • Tim Cook takes the stage
  • iPad is one of the most successful products in history
  • People use the iPad more than any others use non-iPad devices
  • iPad is #1 in Customer Satisfaction
  • Over 475,000 iPad-only apps available on the App Store
  • "It's not about quantity, it's about quality"
  • Tim shows a video that shows how many industries use the iPad
  • Phil Schiller takes the stage to introduce the next-generation iPad
  • The next-gen iPad will be called "iPad Air" 
  • iPad Air features 9.7" Retina display with thinner bezel, and is only 7.5 mm thin, weighs 1.4 pound
  • iPad Air features new A7 64-bit processor (2x times the previous-gen performance)
  • Graphics performance 72x faster than the original iPad
  • Improved cameras, microphones, etc.
  • More features, same 10-hour battery life
  • iPad Air will support MIMO for improved wireless transfer rates
  • iPad Air comes in silver and space gray
  • Prices start at $499 for a 16 GB WiFi-only model
  • iPad Air available November 1
  • "iPad mini has been a huge hit with customers" 
  • iPad mini now has a 7.9" Retina display
  • iPad mini sports a 10-hour battery life and MIMO support
  • Improved cameras
  • iPad mini comes in silver and space gray
  • iPad mini prices begin at $399
  • iPad mini available in late November
  • New covers and cases (starting at $39)

The full keynote presentation is available here

Posted on October 22, 2013 and filed under iPad, Mac, Opinion.